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Publication Date: 20 Jul 2017
Publisher: SPCK Publishing
Page Count: 172
Author: Steve Adams
ISBN-13: 9780281077908, 9780281077915

The Centre Brain

5 Prompts To Persuasive Power
By Steve Adams
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ISBN-13
9780281077908-grouped
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Paperback
ISBN: 9780281077908
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£9.99
eBook
ISBN: 9780281077915
£7.99
Summary
'Vital reading for anyone who wants to create communications that cause people to act.'
Matt Barlow, CEO, CAP

When facing a red light, what can you say to turn it green?

Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn’t. Why you prompt action, or don’t.

The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

'This book will help you get to the heart of what makes people and their communication persuasive.'
Ram Gidoomal CBE, international businessman
About the Author
Steve Adams works with organizations and churches, on brand, story and communication, helping them to use the five Centre Brain prompts to trigger action. A popular conference speaker, Steve has also worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

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